The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.

Module 1: Mastering the PR Basics

• Understand the functions of public relations; how it differs from advertising and marketing.
• Identify your audience(s).
• Craft clear and concise messages that encourage audiences to 'do' something.
• Create a successful PR campaign with measurable results.

Module 2: Driving the News at Your School

• Understand how public relations can generate awareness for your school.
• Develop newsworthy concepts.
• Build relationships with journalists.
• Create successful events.
• Measure results.

Module 3: Planning Successful Events

• Understand the rationale for hosting an event.
• Determine the importance of managing a budget and controlling costs.
• Prepare for emergencies that may hinder your event.
• Determine the success of your event for future planning.

Module 4: Generating New Ideas

• Identify when it's time to develop new PR ideas.
• Understand the importance of brainstorming to generate content.
• Host effective brainstorm meetings.
• Identify when to move forward with your campaign.