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|MT105 - How to Gain Media Awareness for Your School|
The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.
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Module 1: Mastering the PR Basics
Module 2: Driving the News at Your School
Module 3: Planning Successful Events
Module 4: Generating New Ideas